أثر التوزيع الدوائي في تحسين الأداء التسويقي في شركات صناعة الأدوية السودانية دراسة تطبيقية على شركة النيل الأزرق للصناعات الدوائية للفترة من 2011م إلى 20

الملخص

: The study aims to investigate the impact of Pharmaceutical Distributing in improving marketing performance at Sudanese Drugs Industry Companies (Applying Study on Blue Nile Company for Drugs Industries During the Period 2011 to 2022). The problem of the study focuses in conformation company on improving their marketing performance wasn’t good enough way and impacts on its sales, which maybe refer to unawareness of implementing effective marketing strategies like Pharmaceutical Distributing Strategy. Where one main hypothesis was developed and a questionnaire was designed. After data collection and analysis from the respondents, As the study reached up to a significant effect of Pharmaceutical Distributing on improving Marketing Performance with a correlation coefficient of (0.225). The study recommended there is a need to increase employees at the Company awareness of the importance of Pharmaceutical Distributing to be reflected on improving Marketing Performance.