فاعلية إعادة هندسة العمليات الإدارية في تحقيق الميزة التنافسية في البنوك السودانية

Abstract

This study dealt with the effectiveness of Reengineering Management in 
achieving competitive advantage in Sudanese banks, whereas the problem of the 
study was the following question: How effective is the Reengineering 
Management in achieving competitive advantage? One of the objectives of the 
study, including: identifying the concept of Reengineering Management and 
studying the impact of the application of Reengineering Management in achieving 
competitive advantage, the study followed the descriptive analytical approach and 
the case study method. A questionnaire was relied on as a tool for study and that 
helped to reach a number of results including: the process of Reengineering 
Management contributed to reducing many administrative steps to accomplish 
tasks and harmonize the activities of the Bank and its services with the 
requirements of the external environment, and provided a set of recommendations 
including: when thinking and starting to apply the method of Reengineering 
Management must involve employees in all stages and programs to ensure its 
success as well as management of Banks when providing their services must need 
to study the external environment to identify the opportunities and threats 
surrounding them.